Product Marketing Consulting

Great product marketing
makes great products
grow faster.

After years working at the intersection of brand, product, sales and growth — Booking.com, HSBC, American Express, and more — I now work with businesses to bring their ambitions to market.

For founders, leaders, and small companies with brilliant products, real ambition, and not enough hours in the day.

Start a Conversation What I Do
Booking.com Travel Sustainable programme — scaled to 1M+ partners, 56% of booked nights from sustainable properties
HSBC HSBC Jade — premium wealth brand across 7 global markets, exceeding revenue goals from day one
American Express 12% YoY growth across credit portfolio through targeted GTM strategies in Middle Eastern markets
27Years in Brand, Product & Growth
3Global Financial Brands
1M+Partners on Booking.com Programme
FreeDiscovery Conversation
What I Do

Senior-level thinking.
Without the agency overhead.

I work with businesses and start-ups to create clarity on what you offer, who it's for, and how to bring it to market with confidence. Whether you're launching something new, repositioning an existing product, or trying to cut through the noise with sharper messaging — I bring experience that moves the needle.

01

Value Proposition Development

Defining what makes your product genuinely different and why it matters to the right customers. The foundation everything else is built on.

02

Go-to-Market Strategy

Building the roadmap from product to customer — across the right channels, at the right time, with the right message. No wasted motion.

03

Messaging & Positioning

Crafting the story that resonates, converts, and sticks. Messaging that speaks to the heart of customers — not just the head.

04

Customer Insight & Segmentation

Understanding who you're really talking to and what they actually need. Turning insight into strategy that drives real commercial results.

Track Record

Built across global
brands and markets.

My background spans tech, finance, media, and entertainment. I've led go-to-market strategies at scale, built premium brands across multiple markets, and delivered measurable commercial results across some of the world's most recognisable companies.

That's the experience I bring to your business — without the overhead of a large agency.

Booking.com
  • Led go-to-market strategy for the Travel Sustainable programme — scaled to over one million partners, with 56% of booked nights from sustainable properties
  • Led the integration of generative AI into customer and service experiences, delivering measurable gains in both revenue and efficiency
HSBC
  • Developed HSBC Jade — a premium wealth and lifestyle brand rolled out across seven global markets, exceeding revenue goals from day one
American Express
  • Drove 12% year-on-year growth across the credit portfolio through targeted GTM strategies and digital initiatives in Middle Eastern markets
Earlier Career

Earlier in my career, I launched the UK's first cinema loyalty programme at Odeon Cinemas — reaching one million members in the first year. I also held marketing leadership roles at Diabetes UK, The Sunday Times, and O2.

Odeon Cinemas Diabetes UK The Sunday Times O2
Pierre Scott
The Dual Perspective

I understand
both sides of the table.

My career started in South Africa and was built across Johannesburg, London, and Amsterdam. I have lived through the kind of transitions — personal and professional — that I now help others navigate through both my consulting and coaching work.

That dual perspective is what makes me different. I understand the business side because I've led it. And I understand the human side because I've lived it.

If you're a founder or small business leader looking for a senior marketing partner who gets both the strategy and the story — I'd love to have a conversation.

Let's Connect
Let's Connect

Start with a free
discovery conversation.

From strategy planning to go-to-market execution — let's talk about what you're trying to build and where I can help. No obligation, no hard sell.

✉
pierre@pierre-scott-coaching.com
✆
+31 6 2878 0174
in
LinkedIn
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Amsterdam, Netherlands

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